If you’re starting your own business or brand, you’ll need a logo. Before picking a logo designer, however, it’s worth researching pricing first, so you don’t end up paying too much for the service.
In this post, we’ll discuss what’s included in the price of designing a logo and how much you can expect to pay.
The Importance of Great Logo Design
Your logo will be used to identify your brand for years to come. It should be timeless and recognisable, capture the values and vision of your business, and create the beginning of your brand’s complete identity...
...that’s a lot of pressure. But that’s why finding the right designer is so vital.
What’s included in designing a logo?
Designing a brand logo is so much more than finding a cool font: Logo designers use colour psychology, and combine it with target audience research, competitor styles and your vision. They use all of this to portray the right message to your audience in a simple and effective way.
Before hiring a designer, you should request a detailed list of what’s actually included in their service – because it can vary massively. Some will include a full package of marketing materials, a brand strategy and a full identity. Others will offer a simple service involving a mood board, limited revisions and single file at the end.
How Much Should I Pay?
The larger the business, the pricier the service. Small, online businesses need much less from a logo than a large-scale bricks and mortar company: Online, you’ll need website logos, letterheads / email signatures, and social media. Larger companies need signage for their offices, for their vehicles and logo formats for physical ads or billboards.
If you’re a small business, you’ll likely pay £500-£2,000 for logo design. Medium businesses can expect it to cost £2,000-£5,000, while larger companies are looking at a price of £5000+ as they require more formatting and optimising.
For bigger companies, logo design is often integrated into full brand identity services – so prices can skyrocket pretty quickly.
If you require specific formats for your logo, you may also find designers will include the cost of any new software they have to use into your final invoice. This is definitely something to look into before choosing a designer.
While the costs above are a brief overview, a lot of design agencies will work on daily or hourly rates. So, it’s important to make sure your initial brief is detailed and specific, or else it can get very expensive with regards to revising several drafts. Some designers will only offer a limited number of revisions within their terms for a set price, which reiterates how important the initial briefing phase is.
It’s really important to do comparison research into different designers before choosing the right agency for your business. Make sure to gain a full understanding of what’s included in their price, what you’ll receive in the end and what they require from you. All-inclusive packages – which typically include logos for marketing materials, as well as co-ordinating fonts, colours and tone of voice – are a great way for small businesses to save money and have a full strategy in place quickly.
Find out more about how Bodhi Design can work with you and your brand by sending us a message, here.